For the first time ever, gay-rights advocates will launch a sassy advertising campaign aimed at football fans in the mostmacho of American venues — the Super Bowl.
Four award-winning public service announcements feature various celebrities telling teens to “knock it off,” when they overhear them using the ubiquitous line, “That’s so gay.”
The videos will be strategically placed on a screen at the entrance of Lucas Oil Stadium in Indianapolis, Ind., to be viewed by the 150,000 Super Bowl ticket holders on Feb. 5.
In its newest ad, GLSEN, the Gay, Lesbian & Straight Education Network, has garnered cooperation from the NBA and Phoenix Suns stars Grant Hill and Jared Dudley. The NBA is the first professional sports league to address antigay language among teens.