Last weeks episode of Glee featured a story line surrounding former bully Karofsky (Max Adler), who attempted suicide after finding himself the target of gay bullying.
During the episode, The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth, aired a public service announcement featuring Harry Potter star Daniel Radcliffe. The site saw a dramatic increase in traffic to their website following the advertisement. Trevor Project co-founder Peggy Rajski said “on average, our site probably attracts about an average of 1,500 visits a day but on Tuesday we got 10,000. There’s the power of network tv.”
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Watch Daniel Radcliffe’s ad: